Fungi Fruit Hoops Cereal

The Goal

The goal of this project was to create a cereal brand that targeted a specific audience with elements that appealed to the audience.

MY Solution

I created ‘Fungi Fruit Hoops’, a kids’ cereal with Fungi Felix as its mascot. The cereal is a fruity wheat-based cereal with a fun tangled root maze on the back. If children were successful in completing the maze, they may vote online and be entered into a giveaway.